What is an advertising voice-over artist?
A commercial spokesperson is a person who speaks in advertising such as television or radio commercials, online ads or other media formats to promote a product, service or message. Choosing the right commercial spokesperson can be critical to your marketing project. A qualified spokesperson adds authenticity to your brand and effectively attracts your target audience. But how do you find the perfect commercial spokesperson who can deliver the corporate strategies, voiceovers, stage directions, specific to your target audience? Here are some tips that can help you in the selection process.
You are looking for an advertising voice ?
On Audiobird you can find top voice over artists for audio branding, audio producers & recording studios for audio communication. Use our casting service, or use our artists search to find commercial speakers for your project.
Determine your requirements
Before you begin your search, clearly define what requirements the speaker must meet. Consider:
- What target audience do you want the commercial voiceover to reach?
- What kind of voice do you need? (e.g. serious, humorous, youthful).
- Should the voice artist be proficient in several languages?
- What budget is available?
Use recommendations and references
Listen to voice demos of voice actors you are considering and check references or client reviews to identify the best artists.
Look for professionalism and experience
Experience is often an indicator of quality. An experienced voiceover artist not only has a good voice, but also knows how to use it effectively. Check the professional background of the commercial spokesperson and see if they have been successful in similar projects before.
Pay attention to the technical quality as well
A good commercial spokesperson should not only be vocally convincing, but should also be able to deliver technically flawless recordings. Ask whether the spokesperson has a professional recording studio and in which formats the audio files can be delivered.
What makes a good commercial voiceover artist?
An excellent commercial speaker brings a combination of talent, experience and technical know-how. Well-known names in the industry such as Claudia Urbschat-Mingues, Andreas Hackel or Timo Sämann know how to use their voice to evoke the right emotions and convey your message effectively.
Different types of voiceover artists and their speaking styles
The authoritative advertising voiceover artist
This spokesperson exudes expertise and credibility. Often, this type is used for products or services where customer trust is critical, such as in the financial or healthcare industries.
The personable advertising voiceover artist This spokesperson sounds like the nice neighbor next door and is often used for products that are for everyday use. The focus here is on familiarity and proximity.
The energetic advertising voiceover artist
Perfect for advertisements that need to attract attention. This speaking style is ideal for product announcements or special offers and is characterized by its fast pace and enthusiasm.
The informative commercial speaker
This type is often used for explainer videos or informercials. The style is factual and aims to convey detailed information to the listener without being emotionally charged.
The seductive voice
For products that are meant to exude luxury, elegance, or sensuality, a smooth, seductive voice is often the best choice. These voice actors often have a deeper, velvety voice that exudes a certain mystique.
The comedian
For commercials that are humorous or intended to appeal to a younger audience, a spokesperson who incorporates various comedic elements into his or her speech is a good choice.
What does a commercial or advertising voiceover artist cost?
The cost of an advertising voiceover-artist can vary significantly depending on experience, name recognition, and specific requirements of the project. It is important to understand that good spokespeople come at a price. Quality speakers bring not only talent, but also experience and professionalism that can add significant value to your advertising campaign.
However, the cost is also dependent on reach and the duration of the campaign for which the spokesperson is booked. For a national campaign that is placed in multiple media channels and runs for an extended period of time, you should expect significantly higher costs than for a regional, limited-time campaign.
Voice actors on Audiobird are in the mid- to high-end price range, and investing in such professional voices can make sense, especially for medium and larger campaigns. You may pay more, but the quality you get in return is unparalleled. Audiobird ensures excellent value for money by making sure that all voice actors listed on the platform are subject to strict quality controls.
How Audiobird helps you find the ideal commercial voiceover artist
Audiobird Casting
With Audiobird, you can post your project for free and receive quick and easy quotes directly from top-notch commercial speakers. Whether you’re looking for an audio producer, voiceover artist, sound designer or podcaster, Audiobird is the place to find creatives and professionals on one platform.
Audiobird Marketplace
In addition to casting, Audiobird offers a Marketplace where you can browse services from top-notch audio producers, commercial speakers and other audio experts. The services are transparent, and you can listen to sample sounds. All providers have been vetted by Audiobird and found to be top-notch.
Audiobird Full-Service Agency
If you want all-around support, Audiobird also offers full-service. You have access to a personal project manager, receive hand-selected casting, individual offers, as well as direction and quality management. You will be accompanied digitally and by telephone. In addition, Audiobird also takes care of consulting and rights clearance for your production.
Payment and project management
With Audiobird, you can easily pay by invoice and benefit from efficient digital project management. This makes the process from selection to commissioning and beyond extremely user-friendly.
In summary
Selecting the right advertising voiceover artists is not an easy process, but thanks to Audiobird, this task is made much easier. Depending on your specific marketing strategy and target audience, Audiobird lets you choose from a variety of voiceover styles to give your brand the voice you want. Whether you go the casting route, through the Marketplace, or opt for full-service, Audiobird offers top-notch selection and professional support for your audio project, so you’re guaranteed to find the perfect commercial voiceover. If you’re into retro, here’s an entertaining compilation: german commercial voiceovers from days long gone in action.
