Artificial voices and AI-generated audio promise fast and cost-effective results. But when it comes to good advertising and building brand relationships, beware. Especially for audio ads, TV commercials and podcasts, real voice actors rock the game. Why? Find out here!
Real, more real, audio branding
What’s cooler than an authentic brand? That’s right, an authentic brand to fall in love with. And that’s where audio branding comes in. It’s not just a fancy buzzword; it’s a brand’s DNA in sound form. And who better to embody that DNA than a real, living, breathing human spokesperson?
Radio advertising: when old-school meets new-school
Now let’s be honest: How many times have you changed radio stations because the commercials were too boring? Exactly. But then there are those radio commercial spokespeople who just grab you. That’s the advantage of real human voices – they can make us pause our TikTok scrolling sessions and actually listen. Real human voices get in your ear and stay in your head. Whether it’s in your Instagram feed, Spotify adblock, or classic radio.
The coolness factors of image films and animated videos.
We scroll through Instagram, check LinkedIn vibes, swipe through TikTok challenges and get lost in Facebook threads. Then suddenly we come across this mega image film for our favorite sneakers. This film makes us realize in seconds why exactly this brand reflects our values and that we are glad to have exactly these shoes on our shelves. And the voiceover in the background? It touches you on a level you can hardly put into words. That’s the moment when you realize: this company has done everything right in its choice of spokespeople. Good, real human voices add unparalleled depth to a story and create an emotional resonance that AI voices can’t.
TV commercials: More than just visual candy
Translated with www.DeepL.com/Translator (free version)We all love well-crafted and visually stunning TV commercials, no question about it. But what would that visual candy be without the right voice to guide us through the 30-second journey? Not much, it must be said. Because while the images captivate us, it’s the voice that touches us emotionally and creates a deep connection to the brand.TV spots entirely without voices can be cool but honestly, the memorability comes from the voices and jingles you associate with the stunning images. AI-generated audio content and especially AI voices do a ridiculously poor job compared to the intricately designed images.
Many of Vodafone’s TV spots are excellent examples of how to combine images, audio and voices into impressive little works of art: To the Vodafone spots
Real talk in podcasts
Podcasts are the new medium of the moment – they are the blogs of the 2020s, only much more intimate. But what would a podcast be without real, human voices? Not much more than a series of zeros and ones, without the warmth and subtlety that only a real voice can convey. Who wants to learn from a robot voice how to bake the perfect sourdough bread, or philosophize in a monotone AI voice about why Pluto lost its planetary status? Real human voices bring that bit of authenticity and depth to the game that so engages us all as we sink into the wonderful world of podcasts. And that intimacy, that human touch, is especially important when it comes to corporate stories. They create a connection, build trust, and let us see behind the scenes – something AI simply can’t do.
Tech is cool, but when it comes to “feeling” and building brands, fingertip feel is required, and this is where real human speakers are the best way to be authentic and approachable. Voices are the heart of audio advertising, the soul of image films and animated videos, the depth in TV commercials and the authenticity in podcasts. In a digital world, they provide the human element that moves us all the most, after all. So, dear marketers, never underestimate the power of a real voice.
You can also find really good human voice actors here on Audiobird.
