An company film can capture and present the soul of a company in just a few minutes. Mastering this feat requires a well thought-out script and a strong concept. Below, we detail twelve starting points that can help create an effective image film:
1. History route: every company has a history. This narrative, starting with the founding years and ending with current successes, builds trust and shows consistency. Through archival footage, interviews with long-time employees and anecdotes, viewers can be taken on a journey through time that underscores the company’s values.
2. Human factor: Companies are more than just products or services; it’s the people behind them. Authentic interviews with employees who talk about their daily work, challenges and passions can build a personal connection with the audience.
3. Highlight innovation: In an ever-changing world, progress and innovation are key concepts. Companies that showcase their innovative power – whether through technological breakthroughs, research findings or innovative product solutions – position themselves as industry leaders.
4. Focus on customers: Nothing is more convincing than satisfied customers. Real testimonials and success stories can show how the company has positively impacted the lives of its customers.
5. Sustainability and responsibility: A growing awareness of the environment and society demands that companies make a clear commitment to these issues. By showcasing environmental protection measures, social projects and ethical business practices, a company can demonstrate its values.
6. A look behind the scenes: Transparency builds trust. A glimpse into production sites, offices or research facilities can show how the company works and what standards it sets.
7. Cultural and geographic roots: Companies with strong regional or cultural ties can use these to convey authenticity. Presenting traditions, regional characteristics or cultural influences can highlight the uniqueness of the company.
8. Future-oriented vision: Where does the company see itself in 10 or 20 years? A clear vision for the future shows ambition and foresight and can inspire investors, employees and customers alike.
9.Creative processes: Every product, every service has a creative origin. Showing the creative process, from initial idea to final product, demonstrates the company’s passion and commitment.
10. Team spirit and community: companies are communities. Events, team activities and shared successes can make team spirit and company culture visible.
11. Education and Growth: investing in employee training shows that a company is investing in its future. Programs, training or career paths can represent this commitment.
12. Global networking: it is important for globally active companies to show their worldwide presence and networking. This can be done by showing international partnerships, global projects or multicultural teams.
The surprising power of audio and voiceover in corporate video.
In our visually dominated world, it might be easy to overlook how powerful a story told through audio can be. Imagine an image film that first captivates the viewer with resonant music, carefully selected sound effects, and the voice of a charismatic narrator.
Such a strong emotional foundation then provides the perfect canvas to project the brand or company’s images and stories onto. It’s like creating the emotional context first, and then embedding the visual story within that context to create a deeper connection and resonance with the viewer.
Background music and sound effects set moods and create emotions. They can create an atmosphere of optimism, inspiration, nostalgia, or excitement, depending on the message you want to convey.
The narrator is the link in this storytelling approach. With his human voice, he guides the listener through the company’s story, sets accents and gives the brand personality. The choice of speaker should always match the brand identity and the desired image.
When this audio-centric approach is properly implemented, it creates an emotional foundation so powerful that the brand images and stories subsequently presented appear in a whole new light. They are not only seen, but deeply felt. An image film designed in this way has the potential to capture not only the eyes, but also the hearts of viewers.
Examples of image films with audio-first concepts:
A successful corporate film combines storytelling, authenticity and clear messages. With these twelve starting points as a basis, any company can create a film that not only informs, but also inspires and convinces. And at Audiobird, you’ll find a conceptual designer who can “think mood” into image films, as well as audio producers and speakers who then create that mood. Images for such corporate videos can then be found in any stock video footage library, or of course from the video artist and cameraman you trust.
