As an employee at Audiobird, I am deeply involved in the fascinating process of speaker selection, which is crucial for our clients. Today, I want to give you an exclusive insight into the approach of our voice agency to identify the ideal voice that represents your brand.
UNDERSTANDING BRAND IDENTITY
Everything starts with a correct understanding of our clients’ brand identity. At our voice agency, we work closely with you to grasp the essence of your brand. What personality and values should your brand convey? The answers to these questions are crucial to guide our search for the perfect voice. You can find more information about our voice agency on our website Audiobird Voice Agency.
TARGET GROUP ANALYSIS
The next step is a thorough analysis of your target group. At Audiobird, we know that the resonance of a voice strongly depends on the target audience. Our voice agency considers age, gender, cultural background, and other demographic factors to ensure that the chosen voice optimally reaches your target audience.
CHOICE OF VOICE CHARACTERISTICS
The specific voice characteristics are crucial for success in audio branding. Our voice agency pays attention to pitch, tempo, and timbre:
- Pitch: Depending on the identity of your brand, we choose a deep pitch that radiates authority and trustworthiness or a higher pitch that emphasizes friendliness and accessibility.
- Tempo: A fast tempo can convey dynamics, while a slow tempo emphasizes trustworthiness.
- Timbre: The timbre is selected to optimally evoke the desired emotions and associations.
- EMOTIONAL SPECTRUM: In defining the requirements for our speakers, we place great importance on establishing the required emotional spectrum. It is crucial to determine which emotional expressions are needed—from subtle nuances to strong affects—to ensure that the speaker can credibly convey the variety and depth of desired emotions. This allows us to optimally support and enhance the emotional resonance of your brand.
- PLACING THE VOICE WITHIN THE SINUS-MILIEU: In selecting the right voice for your audio branding, we place great importance on precisely situating the voice within the Sinus-Milieus. This means we first analyze the specific characteristics and values of the target Sinus-Milieu. Based on this analysis, we define the vocal characteristics that best match the cultural and social expectations of the respective milieu. The goal is to establish an authentic and resonant connection between the brand and its target audience by choosing a voice that reflects the language, tone, and emotionality of the target milieu.
PRESELECTION AND AUDITIONING
In this phase, we can conduct auditions at Audiobird or provide you with various demo recordings for selecting the appropriate voice (optional online voice casting as well). Learn more about this on our websiteAudiobird Voice Agency or try the Audiobird Audio Configurator to start your online casting.
TESTING AND FEEDBACK
Before making a decision with our clients, we can deploy the selected voices in test environments, such as focus groups or A/B tests. This ensures that the voice not only fits your brand but also resonates with your target audience.
BUILDING LONG-TERM PARTNERSHIPS
Choosing a speaker at Audiobird is more than just a one-time decision. It marks the beginning of a long-term relationship. Our voice agency places great value on creating a consistent and lasting voice for your brand.
The selection process at our voice agency is thorough and tailored to ensure that each voice we present is not only heard but also felt. Visit Audiobird, where we bring your brand to life through speech.
