Blog category
Artificial Intelligence
AI voices, AI music and AI sounds: opportunities, limits and practice. 14 articles.
Audio Marketing · Audio Knowledge
When AI Voices Don’t Convince: Why Companies Still Choose Human Voices
At Audiobird, we’ve noticed a clear trend: more and more companies are experimenting with AI-generated voices for their commercials and communication campaigns. Yet often, these solutions fail to deliver the desired impact during the final approval stage. The consequence: experienced marketing and production professionals reach out to us with urgent requests to switch to human … Continue reading “When AI Voices Don’t Convince: Why Companies Still Choose Human Voices”
14 May 2025
Audio Marketing · Audio Knowledge
A Behind-the-Scenes Look: How a Voice Recording for a Commercial is Made
When we at Audiobird plan a new commercial campaign, the voice is often the central element that captures the audience’s attention and conveys messages clearly. But how exactly does such a voice recording work? 1. The Voice Blueprint as the FoundationBefore the first recording is made, we work together with our creative teams to develop … Continue reading “A Behind-the-Scenes Look: How a Voice Recording for a Commercial is Made”
01 May 2025
Audio Marketing · Audio Knowledge
Why AI cannot reproduce the spoken word as authentically as images and videos
Is it easier to generate images and videos than speech? The answer is yes, considerably easier. Every day, we encounter impressive examples of AI-generated content: images, videos and even text. With just a few clicks, tools such as DALL-E or MidJourney create photorealistic images, and
16 December 2024
Audio Marketing · Artificial Intelligence
Why a Professional Voice Agency is Crucial for Your Marketing
The use of a professional voice agency can make a significant difference in how your brand is perceived. In this article, we explore why the right voice plays such a crucial role in your marketing and how trends like voice in social media and AI-generated synthetic voices are shaping the industry. The Importance of a … Continue reading “Why a Professional Voice Agency is Crucial for Your Marketing”
19 June 2024
Audio Marketing · Audio Knowledge
Free AI-generated radio commercials mark a new low in quality
Table of Contents Introduction Creativity as the First Premise – The Limits of AI The Human Voice – Irreplaceable for Authentic Branding End of Price Dumping: AI as an Alternative in the Ultra-Low-Cost Sector Future Perspectives – The Unattainable Ideal of AI Creativity AI Speakers and the Path to Mastery – A Philosophical Consideration RadioAdMaker … Continue reading “Free AI-generated radio commercials mark a new low in quality”
26 November 2023
Artificial Intelligence · Voiceover Artists
Real human voices
Irreplaceable Magic in the Audio Industry Over the years, the audio industry has witnessed numerous technological advancements. From the first sound recording devices to the currently much-hyped artificial intelligences capable of synthesizing voices – the possibilities seem endless. However, despite the impressive developments in the synthesis of speech and singing, the genuine human voice remains … Continue reading “Real human voices”
30 October 2023
Audio Marketing · Artificial Intelligence
Real human voice actors dominate the ad game in the long run: from podcasts to TV commercials
Artificial voices and AI-generated audio promise fast and cost-effective results. But when it comes to good advertising and building brand relationships, beware. Especially for audio ads, TV commercials and podcasts, real voice actors rock the game. Why? Find out here! Real, more real, audio branding What’s cooler than an authentic brand? That’s right, an authentic … Continue reading “Real human voice actors dominate the ad game in the long run: from podcasts to TV commercials”
11 September 2023
Audio Marketing · Audio production
Voices.com unveils its new AI beta: we’ve got our ear to the ground!
Voices.com has launched its beta program for a new AI, and we had the opportunity to test the platform. Voices.com has already answered important questions about the AI Studio and how it deals with talent and customers in its own FAQ. We would like to not only shed more light on this information, but also … Continue reading “Voices.com unveils its new AI beta: we’ve got our ear to the ground!”
06 September 2023
Audio Knowledge · Artificial Intelligence
TTS AI and Voice Cloning: The Illusion of Superior Efficiency to Professional Speakers
A critical look at the challenges and barriers to using AI for professional voiceover projects. The fascination of new technologies Technologies such as text-to-speech AI (TTS) and voice cloning seem promising at first glance, even for professional media productions. At first, one sees the tempting prospect of fast and cost-efficient solutions for creating voices for … Continue reading “TTS AI and Voice Cloning: The Illusion of Superior Efficiency to Professional Speakers”
26 July 2023
Audio Knowledge · Artificial Intelligence
Artificial intelligence and the creativity of human speech
Here you can learn why AI cannot replace experienced professional speakers and what it fails at. The role of creativity in speech Human language is an extraordinarily complex and diverse means of communication. It goes far beyond the mere transmission of information and allows us to express a wealth of emotions, impressions, and ideas. Humor, … Continue reading “Artificial intelligence and the creativity of human speech”
19 July 2023
Audio Marketing · Audio Knowledge
Is MusicGen the AI alternative to composers and producers?
Can you create AI soundtracks for image films, commercials and YouTube posts with MusicGen. from Meta? Your film project is finished, but it’s still missing the right soundscape? You need a catchy melody for your next commercial or a groovy beat for your YouTube contribution? With MusicGen, you have a digital music producer at your … Continue reading “Is MusicGen the AI alternative to composers and producers?”
28 June 2023
Audio Marketing · Audio Knowledge
What new opportunities does audio branding offer?
The world of audio branding is evolving rapidly. It has never been more important to have a strong and distinctive audio profile. In the digital era, where brands appear in many different formats and channels, it’s important to have a consistent and memorable audio identity. Here are some of the most exciting developments in audio … Continue reading “What new opportunities does audio branding offer?”
09 June 2023
Audio Technology · Audio Knowledge
How will AI change the world of voiceover and dubbing?
AI (Artificial Intelligence) will change the world of voiceover and synchronous in many aspects. Here are some of the major impacts of AI on these areas: 1. automation of speech synthesis: with the development of advanced text-to-speech technology, computer programs can generate a human-like voice based on text input. This allows companies and content producers … Continue reading “How will AI change the world of voiceover and dubbing?”
11 March 2023
Audio Marketing · Audio Knowledge
Can AI voices be used as voiceovers?
AI voices, also known as synthetic voices, are computer-generated voices that can produce human-like speech. They are often used for digital assistants such as Siri and Alexa, but have also gained popularity in recent years as voice actors for image films. A distinction is made between “text to speech” AI voices and “cloned voices,” where … Continue reading “Can AI voices be used as voiceovers?”
31 December 2022